Villeroy & Boch – 360° Project
When it comes to high end brands, few come close to matching the history and tradition within ceramics of Villeroy & Boch. A company with a rich heritage in innovation throughout the last 260 years continues to adapt and change the way they create and present their products. For 2011, they are introducing their latest innovation for displaying their products; the 360° Project.
Unlike many such projects by leading brands, this new project from Villeroy & Boch is aimed and architects, planners and developers who may want to specify one of their products. The set up offers them the opportunity to experience the latest products within a given price range in one, easy to navigate location. London based architects will be first to experience this exciting new showroom.
Villeroy & Boch is remodelling its project business with a completely new concept and an abundance of customized offers. To launch this concept Villeroy & Boch are proud to announce the opening of their first 360° Projects showroom in London. Cleverly segmented into four stages based on clearly defined pricing levels, each is colour coded to ensure easy navigation through the wide selection of products and innovations available, Vileroy & Boch
360° Projects at a glance
360° Orange: the new and surprisingly different entry-level segment – with the customary V&B quality, modern design and numerous solution-oriented features. To mark the launch of the concept, the new ceramic and bath tub collection O.novo are being launched along with the accompanying furniture and shower-separator range, Frame to Frame, as well as a decorative highlight: O.novo Style, which allows customisation of individual pieces.
360° Blue: the segment for lasting and practical system solutions. In addition to successful and time-tested collections such as Omnia architectura there are product innovations such as the splash-reducing urinal, the extremely water-efficient Omnia Green Gain, Aquareduct, SmartFix and more.
360° Silver: if the diversity of a great brand is what counts, this segment provides the solutions – with timeless design products like Subway and many other system collections for the top-quality bathroom.
360° Violet: pure luxury thanks to exclusive and first-class design collections such as Memento, Aveo or La Belle. 360° Violet comprises of prestige products from Villeroy & Boch for use in premium projects – collections that make for top quality and aesthetic variety thanks to the various styles ranging from purism to romantic.