BMW i – Electric Future
When a brand with the global reach of BMW speaks, the world listens. They’ve just spoken, and the buzz word is ‘electric’, and the exciting new brand is BMW i. Aside from the very obvious Apple connotations to the name, these early offerings from the German powerhouse are exhilarating, to put it bluntly.
The real excitement from this announcement doesn’t come from the launch of 2 new models, but the commitment to sustainable and future technologies that this new brand will incorporate. Taking the latest technology, and years of experimentation and research (not to mention decades of experience), the new i brand looks set to create quite a storm, well before its planned first car release in 2013.
“The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.”
The fact that BMW i is the product of a research group named Project I that had the task of researching and exploring the future of transport lends itself well to the exciting possibility of what we could see in the future. Pencilled in for first release models are the i3 and i8, the first fruits of this new brand, and years of development.
Whilst we doubt that the final production models will look exactly like these artists drawings, there is no denying that these concepts catch the eye. Heres hoping that most of those killer lines make it to launch 24 months from now.
The i8 will be hitting the public conscious ahead of release, when it features in the next Mission Impossible film ‘The Ghost Protocol’, due for release later this year.