Gregg’s Cycles – Bicycle Shop Window
If you want a retail building that speaks more about the product within than itself, it’s a safe bet a large unassuming box will do the trick. Weinstein A|U have however created a thing of beauty, that also does a pretty neat job of putting bicycles on display.
The new home of Gregg’s Cycles in Bellevue, Washington, USA is quite literally a steel box on stilts, with a very large glass facade. The response to the challenge of providing both parking and retails space on a limited size plot was answered by raising the shop floor off the ground, thereby keeping the primary ground space free for customer parking.
The building is a Type IIB (Light noncombustible construction) in US construction regulations which means that its exterior walls are made of a light metal or other noncombustible material, as well as having noncombustible floors and roof. Meeting this regulatory conditions means the structure is able to wear its structural fabric externally, providing a great external aesthetic and greater retails space within.
The buildings fabric works in unison with the sprinkler system as well as the bike displays to create a space that is in complete balance with itself. What you are left with is a space dedicated to the bicycle, and not much else. It advertises and promotes it, quietly performing its role under a cloak of anonymity, blending away to allow the bikes to take centre stage.